Surprisingly considering the British National Party’s implosion, but the BNP’s website was the most visited website of any British political party during the run-up to the 2010 UK general election according to figures published in the Journal of Europe-Asia Studies (p. 1467, Vol 64, Number 8, October 2012).
The BNP website in the three months to 16 March 2010, had more visitors than the websites of the Conservative party, the Labour party and the Liberal Democrats combined. Yet, ironically it also had the lowest audience share of British visitors with only 65.3% of visitors to the site emanating from the UK with 12.6% of visitors from the US. This compares with 85.9% of visits to the Labour party website coming from the UK.
While the BNP still managed the largest audience share of all the three main political parties, in the run-up to the election its audience share actually fell 10% during this period, while it rose 13%, 25% and 29% for the Liberal Democrats, Labour and the Conservatives respectively.
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